This morning, I started reading this book, “The Mirror Test” written by Jeffrey W. Hayzlett, which I purchased from Borders just before their store closing, a result of the bankruptcy filing and the sign of the change in our times, economically and technologically. I am only on page 12 and I have already been able to appreciate his words as I believe I have lived them in my own way.

The chapter that I am reading is on Focus and it asks the question “Why are you in Business?” I started answering the question in my head, and then, I thought that instead of thinking it, I should write it, so I grabbed my notepad. Then, I thought that I should do it one better, and not just write it, but I should eternalize my answer as this is the reason and meaning behind my business and my passion for my business, thus this blog.

My intention is to answer the series of questions with “integrity” and honesty and by doing so, I will strengthen my fortitude for my business. I hope that you will stay with me as I uncover some of the fundamental reasons for why I am doing what I am doing and why it is worth continuing along this journey.

So, here we go . . .

Q. Why are you even here – why are you doing what you do? What is it that you want to do? Make money? Build huge profits? What then? What is the purpose of what you are doing? Do you want to please people? Build the best widget? What do you do after profitability? Expand? Be the best in the business? What do you see? Are you looking for a better way of life? A better lifestyle? Well-being? Safety?

A. This past week, I have asked myself this question many times, but I was too busy to answer. I was overwhelmed with the many problems of running a people intensive business. But now, I need to take the time to answer it honestly and directly, with nothing held back. I am baring my soul . . .

I, am the CEO of a residential cleaning company and I am doing this because it was good additional income for my laundromat that was my primary business. Then, my laundromat failed due to under-capitalization and some poor business decisions. Once the laundromat failed, I took the profitable side business, the cleaning services, and made that the main business.

Initially the business was just about cleaning, however, in order to be able to do this type of business day in and day out, I needed to have a reason, a purpose. The purpose came from my need to help people, to provide a solution to the problems that I was able to identify after my initiation into the cleaning business though watching the vicious cycle of unemployment and instability in so many of people who came through my doors. I want to provide my staff with stable employment, opportunity for personal, emotional, financial and professional growth. And provide my clients with stable house-hold staff and the best professional level house cleaning that encompasses the basic wholesome good and honest values that seem to be a thing of the past for most service companies.

I need and want to set my company apart from any other cleaning company, I am convinced that this is not just a cleaning company, it is so much more. I want to change the lives of our staff, clients and vendors by educating the general public on one of the most under-appreciated industries and adding a positive difference in their lives.

I want to be able to make money by making the company profitable while doing it, but not at the expense of others, only by helping and serving others. Only then would I be able to wake up every day and have purpose.

Once the systems are stabilized and the company is profitable, I would like to expand the same concept in every city throughout the country while maintaining the professionalism and good, solid core values of the company that is expressed by each staff member in the company at all levels.

The ultimate goal is to have each staff member in control of their own financial destiny by them using our company as as stepping stone to a better more stable and fulfilling life by creating “mini-franchises”. My life is bettered by the improving of the lives of others. Therefore, our Mission Statement:


“Each one, help one”

We will stabilize the lives of our staff by giving them constant employment; We will uplift the lives of our staff by providing education, encouragement and opportunities for growth; We will improve the lives of our Clients by providing Professional Staff for their homes and businesses. By helping others, we would have in turn helped ourselves”